IcyZ energy drink mockup

ICYZ was a project for a mockup design. The goal of this design was to create an eye-catching energy drink design that conveys the marketing to connect with the public and encourage them to buy it. After many designs of the logo, the one I chose for the word ICYZ stands out from the rest. I chose colors like light blue for the background, red, orange, and black for the letters to create contrast. My artistic process is reflected by how I started designing each piece of this work. The emotion that this drink causes is energy, and the letter “Z” really makes it look like a “boost” or “lighting fast” that gives you energy. At the bottom of the picture it says “unlock superpowers,” the slogan for this energy drink. The design contains many details, such as “12 oz (355 ml)” and nutritional facts. Even though this fictional drink is one of my latest projects, it is one of my best ones. I am considering using this project as an innovative business idea for selling healthy energy drinks.